Trellis Strategy helps wineries and local businesses find more clarity, direction, and results through thoughtful marketing strategy and support.

I step in as an extension of your team, bringing marketing expertise, a fresh perspective, and a customer-first lens to uncover opportunities, create clear direction, and drive growth.

Marketing Support

From email campaigns and promotions to seasonal offers, events, and customer touchpoints, I help shape marketing that attracts new customers, strengthens loyalty, and encourages repeat business.I help bring the work to life by making the most of the systems already supporting your business — from Klaviyo and POS platforms to industry-specific tools like Commerce7 and RedChirp.

Retention & Loyalty

I help businesses turn one-time customers into repeat customers through thoughtful retention, loyalty, membership, and subscription strategies.By looking at purchasing behavior, visit frequency, LTV, AOV, and churn, I uncover opportunities to strengthen customer relationships and grow long-term value.From loyalty programs and customer journeys to membership models, subscription concepts, and win-back campaigns, I help create programs that keep customers engaged and coming back.

Customer & Guest Experience

I help shape customer and guest experience strategies that strengthen connection, loyalty, and long-term growth — from service experiences and events to partnerships, follow-up, and thoughtful touchpoints that improve the overall experience.My winery experiences have been featured in Sonoma Magazine, and I bring that same thoughtful approach to helping businesses create experiences customers enjoy — and want to come back for.

Creative Direction

Creative direction brings your message, visuals, tone, and brand experience together across every customer touchpoint.I help shape creative that feels cohesive, polished, and aligned with your brand — from campaign messaging and email copy to website content, presentations, and customer-facing materials.

How I Work

Discovery & Alignment
I start with a conversation to understand your business, your goals, and where support can make the biggest impact.Strategy & Direction
From there, I develop a clear approach — outlining where to focus, what to prioritize, and how to move the work forward.Execution & Refinement
I bring the strategy to life, monitor what’s working, and make thoughtful adjustments as the work evolves.

Let’s Start a Conversation

Whether you have a project in mind or just want to talk through where support could make the biggest impact, let’s connect. I’ll follow up within 1–2 business days.

• Let's Connect