Trellis Strategy helps businesses build a clearer, more recognizable presence through thoughtful Instagram strategy, stronger content, and consumer marketing designed to drive engagement and action.

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Most businesses don’t need more content.

They need content people actually care about.

Posting more isn’t the strategy. The goal is to understand what your audience cares about — then create clear content pillars, recurring series and ideas that give people a reason to stop, engage and come back.

INSTAGRAM STRATEGY

YOUR INSTAGRAM SHOULDN’T JUST BE A COLLECTION OF POSTS.

IT SHOULD FEEL LIKE A DESTINATION.

Instagram works best when everything feels intentional — from your profile and positioning to the content people see when they land on your page.Trellis Strategy helps businesses create a clearer, more cohesive Instagram presence through content pillars, recurring series, stronger positioning and strategic opportunities for growth — so people understand your brand, want to explore and have a reason to follow.

01

KNOW WHAT TO SAYClarify your audience, positioning, voice and content pillars so every post has a purpose — and you’re not starting from scratch every week.

02

CREATE WHAT PEOPLE CARE ABOUTBuild repeatable ideas and recurring series for Posts, Reels and Stories that are useful, searchable, saveable and shareable.

03

TURN ATTENTION INTO ACTIONGive people a clear next step with stronger calls to action, smarter link-in-bio strategy and content designed to drive visits, inquiries and sales.

backed BY REAL-WORLD PROOF

STRATEGY I PUT TO WORK EVERY DAY.

I created The Burg 411 to connect locals and visitors with what's happening around Healdsburg. What started as a local Instagram account has grown into a community resource built around recognizable content, recurring series and experiences people want to discover, save and share.That hands-on experience gives me a real-time view into what captures attention, builds engagement and inspires action — insights I bring to my work with independent businesses, wineries and hospitality brands.

• Visit @theburg411

Smart strategy.
BETTER CONTENT.
REAL MOMENTUM.

Need help putting the strategy into action? Trellis Strategy provides practical Instagram and consumer marketing support for independent businesses, wineries and hospitality brands — locally and nationwide.From content planning and recurring series to link-in-bio optimization, campaigns, promotions and customer retention, I offer flexible consulting support tailored to your business goals. Get strategic guidance and hands-on help without the commitment of a full-service agency or long-term retainer.

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Prefer email? Reach me directly at [email protected]

Meet Jen

Based in Healdsburg, California, I bring more than 20 years of consumer marketing experience spanning customer growth, loyalty, retention and integrated marketing — including leading a $1B subscription business for a global skincare brand.I'm also the creator of The Burg 411, a Healdsburg guide I've built from the ground up. It's given me firsthand experience growing an engaged audience and understanding what makes people stop, explore, save, share and take action.Through Trellis Strategy, I combine big-brand strategy with hands-on experience to help independent businesses, wineries and hospitality brands strengthen their Instagram presence, connect with customers and grow — locally and nationwide.